Our Mission
Empower women to take charge of their healthcare in a safe, private and convenient way.
Our Vision
To provide quality medical care for women throughout all stages of her adolescent and adult life, using digital & tele-health resources as a complement to traditional practices.
All, while maintaining and strengthening that personal doctor-patient relationship.
Our Founders + Partners
Dr. Karen Patrusky is a board certified OB/GYN. A graduate of Tufts University, Patrusky went on to receive her medical degree from The Mount Sinai School of Medicine where she also completed her residency. For over 20 years, she has been in private practice taking care of women of all ages.
Shelley London has over 25 years of experience in healthcare and life sciences. She is a dynamic leader renowned for go-to-market strategy, execution, sales and business/product development. Leveraging her knowledge of emerging technologies, she has a proven track record of driving innovation and growth in the industry.
Heidi Edelstein is an accomplished Media + Marketing Executive with more than 25 years of integrated marketing experience. A graduate of Tulane University, she has worked for leading women’s lifestyle brands, and is recognized as both a strategic and creative industry leader.
Our Story
After 20 years, Dr. Patrusky thought there must be a better and more convenient way to serve her patients. Rather than lengthy in-person visits and crowded waiting rooms, she envisioned a new way for patients to connect with their doctors, a way that would maintain the personal patient-doctor relationship while seamlessly fitting into their busy schedules.
At the same time, the world was hit with COVID-19 and her original idea was actually forced to become a reality. Dr. Patrusky spent a year navigating the many challenges associated with the pandemic including but not limited to providing easy remote access and quality medical care to her patients. The realization that alternative digital services could supplement traditional patient care practices is what inspired her to move forward with her vision. With Heidi Edelstein’s decades of experience in branding & marketing, the two launched Verbena as a premiere women’s digital healthcare platform, designed to care for her health, with her doctor, on her time.
